Hello dear readers and friends. If it hasn’t been for you, I wouldn’t be here now. Welcome our friends from the US! 😉
My dear 1Zumba friend, as I told you yesterday, it’s a topic that would need longer talk. Here I am to complete few points that would make it easier for you to understand the difference between selling yourself and selling a product.
I was asked by my son this question many years ago: “What makes you different from the others?” And I was completely silent when he asked me that question.
I knew that I was excellent teacher, but it sounded to me as if he was asking me another question. He was asking about what made me unique as a teacher, or as a human being.
The same exact question was asked by a company recruiting sales rep, two weeks ago, when my client, who was buying a home, asked me about changing her career, and that she was applying to a new job. During her interview, that question of why you were unique, came up to her through her interviewer.
She stumbled like the way I did with my son; the only response she could think of at that moment was a question she asked as an answer: “Aren’t we all unique creatures?Since everyone in this globe is very unique; then, I must be unique myself too.”
Well! That was a great answer, but do you think that that what the interviewer was looking for? 😳
Think about it: what makes you different besides the skill set you apart from others, and what will you bring to the table?
Aim For A Niche.
A lot of times, being different may be the one thing that helps you settle into your niche.
Realizing your angle is finding your unqiue value proposition. Once you’ve found it, then it’s time to start evaluating how you’re going to reach these people.
“Hey, I need to market myself better,” it’s probably already too late.
For many people, it can be intimidating to attend a confer- ence and talk to strangers, but don’t worry–they’re nervous too.
Often, making new contact and building a new relationship can be well-worth the cost of an entire trip. Don’t Worry; They’re Weird Just Like You And Me.
The key is staying in-touch with people and developing friendships between the events. Staying in-touch can be done through email, Twitter, Facebook, and the old fashion telephone (a smartphone combines all of these methods–pretty smart, huh).
Conferences are only valuable if you can extend your network and meet new people. Just remember to be yourself.
You might be not interesting for people, but once they get used to the way you talk, the way you walk, the way you help them, and most importantly, the way you smile at them!
They will like the way you dress, the way you talk to friends, the tone of your emails. It all comes natural, but pretending to be someone else is hard work. If you like being silly you may realize that others like to be silly, too.
It’s The Little Things…
How you sign your letter, how you bring fun into the lives of others, how you convey to others that you are there for them.
Start Now, Before It’s Too Late…
Go shake some hands, put out a blog article and tweet a link. Go do this today, because in a year, you’ll be out of business and asking me for a job 🙄
Business Tips From A Bank Robber
While playing the infamous bank robber, John Dillinger in the film Public Enemies, Johnny Depp delivers the line, “We’re having too good a time today. We ain’t thinking about tomorrow.”
John Dillinger knew that one day he could be caught, and the good times might end, but he’s not quite interested in getting out just yet. He’s enjoying the ride. Nothing is broken, so why fix it?
In this economy everyone is struggling, but there are plenty of talented people searching for everyday work. Why? They didn’t market themselves 6-24 months ago. These people got comfortable grinding out work and making money. The grind will cause you to forget what you came for. You should never stop marketing yourself.