Zumba co-founder Alberto Perlman explains the process he and his co-founders went through to name Zumba, and why he thinks good business names are crucial. “There’s a big difference between being an entrepreneur and being a leader,” Zumba Co-founder Alberto Perlman says. As his dance-fitness company, Zumba, grew from seven to more than 200 employees … More 1Zumba Shark